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Big Brands, Bigger Plays
IPL 2025 brand deals surge mid-season, showing how franchises aren’t just scoring on the field—they’re scoring in boardrooms too. With new sponsors, fresh campaigns, and digital fan strategies, this season is turning into a branding masterclass. Yes, IPL 2025 brand deals surge mid-season, and the results are visible across the league.
Mumbai Indians
Shalimar Paints joins as official paint sponsor, targeting Tier 2 and Tier 3 audiences through Mumbai Indians’ massive fan reach.
Kolkata Knight Riders
With their ‘In the Knight Sky’ campaign, KKR went creative for their jersey launch—naming three stars after their slogan: Korbo, Lorbo, Jeetbo. The campaign clocked over 57 million impressions and 4 million engagements.
Rajasthan Royals
Partnered with Minimalist, a skincare brand, as their official sunscreen sponsor. They’re focusing on player wellness and digital skincare tips for fans.
Punjab Kings
The most active on the partnership front, PBKS secured deals with:
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BKT Tires
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Dazller
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Kingfisher
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Ecolink
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Real Cricket (mobile gaming)
Together, these brands support lifestyle, gaming, and green tech promotion.
Lucknow Super Giants
LSG partners with Portronics, bringing tech-driven innovation into their fan engagement platforms.
Royal Challengers Bengaluru
RCB brews excitement with Third Wave Coffee, aiming to elevate fan meet-ups and activations with a café-style experience.
Sunrisers Hyderabad
Airasia and Spinner collaborate with SRH to strengthen fan loyalty and extend reach across travel and fitness verticals.
Gujarat Titans
GT builds on momentum with strategic fan-first partnerships to enhance their performance branding and audience connection.
Broadcast & Viewer Strategy
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Jio-Disney Merger: Post $8.5B merger, Reliance Jio is using neuroscience research to help IPL advertisers improve reach.
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Free IPL Streaming: Select Jio subscribers will continue getting free match access, increasing digital viewership.
| Franchise | Key Partners |
|---|---|
| Mumbai Indians | Shalimar Paints |
| Kolkata Knight Riders | ‘In the Knight Sky’ campaign |
| Rajasthan Royals | Minimalist (Skincare) |
| Punjab Kings | BKT Tires, Dazller, Kingfisher, Ecolink, Real Cricket |
| LSG | Portronics |
| RCB | Third Wave Coffee |
| SRH | Airasia, Spinner |
| Gujarat Titans | New performance-focused deals |
From high-end campaigns to local market outreach, franchises are turning the 2025 season into a business success story.
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