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Cricket fever is officially going mainstream in North America with Willow’s latest launch—Willow Sports! As the first Free Ad-Supported Streaming TV (FAST) channel dedicated to cricket, Willow Sports is bringing the thrill of live cricket, classic matches, and exclusive content to fans across the continent, all at no cost.
Where Can You Watch Willow Sports free cricket?
Willow Sports is available across major streaming platforms like DistroTV, FuboTV, Karosteam, Plex, Sling, Free Live Sports, and Yupp TV. These platforms make it easy for cricket lovers to dive into thrilling moments from major tournaments like the ICC Women’s T20 World Cup. With a lineup designed to bring the best of live cricket to your screen, Willow Sports offers access to marquee matches as well as iconic games from cricket history.
Willow’s Expanding Reach: A New Era for Cricket in North America
This exciting launch follows Willow’s rapid growth and recent partnerships with top streaming services and regional sports networks, including YES Network, ROOT Sports, NBC Sports Bay Area, Monumental Sports, and Bally Sports. With these expansions, Willow has cemented its position as the go-to destination for cricket in North America, reaching over 5 million South Asians in the U.S. and Canada.
Connecting Brands with a Passionate Audience
Willow Sports not only brings cricket to fans’ screens but also connects advertisers and brands with an enthusiastic, well-educated audience. With the fastest-growing demographic in the U.S.—the Asian Indian community—Willow Sports provides a unique platform for brands to engage with passionate cricket fans in North America.
With Willow Sports, the vibrant world of cricket is now within reach for everyone, from seasoned fans to newcomers discovering the sport. Cricket is here to stay, and Willow is leading the charge in making it a staple of North American sports entertainment.
